Coming to America, Something Special
In this time of great turmoil and unrest in the U.S.
forces seeks to assault our shores. Their specialty is not
armed or even hand to hand combat. Their specialty is
automotive design. They are Alfa Romeo.
The legendary Italian maker of sporty and superbly
designed cars is seeking to extend its reach. A
subsidiary of European automaker Fiat, Alfa is eager to
bring the cars that have recently made Europe swoon to
the largest market in the world, the U.S. With models
like the sensuous 8C sport coupe, and the dashing
Brera coupe and 159 sedan, they are sure to turn heads
everywhere they go. Americans haven’t seen curves like
these, on and Italian import, since Monica Belluci.
For those who are unfamiliar with Alfa Romeo, before
Ferrari patriarch, Enzo Ferrari manufactured his famous
red race cars, he drove racing Alfas. Established in 1910
as Anonima Lombarda Fabrica Automobili (ALFA), the
company began by manufacturing a 24 horsepower 4
cylinder open air car. Alfa is best known in the U.S. for
producing small 2 seat roadsters, the Alfa Spider. The
company has not sold new cars in the U.S. market since
the mid 1990s. Furthermore, the cars had quality and
reliability issues that deterred all but the most ardent of
Alfa fans.
It remains to be seen if Alfa’s entry into the U.S. market
will achieve a foothold. Presumably, their ambitions
won't be lofty in the beginning, given current market
conditions and the history of the brand in the U.S.
What they are certain to achieve, is a stunning
entrance, worthy of any Hollywood red carpet event.
These are certainly cars that must be seen, no
description would do them justice. Take a look for
yourself. www.alfaromeo.co.uk
March 4, 2009
